Chuck lives and breathes this stuff. He’s the Mind-Mapping “Man” but he’s been struggling getting a handle on his target market. (In fact this is the second ebook effort I’ve reviewed. The first. I thought needed an entire marketing plan “re-think” hence the quick side-step to a project that lent itself to this change far exceed.
Chuck actually has some pretty good marketing language throughout this page. Unfortunately it’s buried under ho-hum heads and subheads. You’ll see what I mean when you take a look at the current page.
We’ll assume for the moment that your market has a little tiny bit of knowledge about mind-mapping. Something about brainstorming new ideas boosting creativity etc. Your book however isn’t about mind-mapping per se. It’s about helping those who are considering a mind-mapping software (rather than going it alone with a pencil and yellow pad) to make a cause to be perceived purchasing decision. So what’s the big idea? You’ve actually buried it in body copy below — Not all mind mapping programs are created equal. That’s your starting point.
#2 - In lie with Point #1 add a strong supporting subhead that speaks to relieving the purchasing anxiety.
And what is the anxiety? Making a mistake buying the wrong mind-mapping program wasting their measure and money. You’re the MM expert. Start showing it in this space offering to walk your visitor through the evaluation process in a way that’s easy comfortable and affordable.
#3 - Add a prehead or “kicker” to set-up the headline and the landing page’s marketing premise and promise.
The salutation doesn’t have to be wildly creative or entertaining. But I always like to adjudge where the visitor’s head is at — that he/she already knows and wants the benefits promised by mind-mapping. They just want expert guidance as to how to buy the most allot schedule. A letter change also warms up the be of your summon and makes it friendlier in its presentation and implied intention. Add your photo near the saluation and don’t forget to write your earn too.
#5 - Open your be copy with a restatement of the problem. Share the pain frustration - and don’t forget the first call to challenge.
“Maybe it’s me but … if mind-mapping software is supposed to be about developing clarity of thought and intend … encourage creativity to move in less measure … then why is it so darned (or other descriptor change surface a well-placed #$#%^$%^# would work here) hard to figure out which one to buy. Shouldn’t this affect be a whole lot easier? I think so that’s why I wrote the book etc. (But not too much “I” orientation. The cerebrate has to be on your prospect’s self-interest and answer the challenge - Why your book and why now?
#6 - Use an illustration of Mind-Map “Madness” as a way to accent the confusion your visitor is feeling. Use another to show a second mind-map after someone has made the smart choice after reading your book.
This would be a marvelous way to offer a visual reinforcement of your message. show them the before: “Too Many Programs” AND after: “Happy Clarity” and visitors ordain immediately get your message.
What you’re using now is lackluster and anemic. Your subheads are mini-headlines that announce with some sort of benefit and act the reader moving along from one paragraph to the next.
#8 - Strengthen your ebook description with specifics and excitement - what exactly ordain your look hit the books by reading your schedule?
Quantify tips … label names … use exact numbers … be as specific as you can about what there is to be learned reading your book. And aren’t mind maps pictures? Show me some pictures too.
#9 - Don’t send the visitor away to see your bio. You’re the expert tout yourself on your landing page in the first few paragraphs.
Offer your undergo and credentials as part of your sales write and do it upfront rather than as an afterthought. Why should a visitor trust your knowledge? show ‘em tell ‘em and be it. You do some of this now but I’d desire to see you act it to the next level. Eliminate the hyperlinks which direct your visitors away from your sales page and combine those salient credibility points in the copy itself.
Testimonials are used best when they’re specific to the body write talking about that very same thing. Go back to the folks who actually bought your book. Ask them what they thought how they benefited. Big names are good but actual user experience is so much exceed. Use both for maximum cause.
Confusion 2: If the Deluxe Version really means the main book plus additional reports then say so. But don’t call them Bonus Reports because bonus in sales almost always means free not extra. Nothing will kill conversion faster than a confused convoluted communicate and offer. I’d suggest Standard Version and Expanded Version as possible names.
Confusion 3: I’m buying from you not from Clickbank. I don’t care what Clickbank’s guarantee is only yours. I realize you distribute through them but you’ll comfort want to process the copy to talk about YOUR personal pledge. Also,too have the pledge write ON your landing summon adjacent to your close. No click-aways.
Got a landing page that’s more poop than pop? Willing to share with Copyblogger readers? Prepared to put a little of your own “skin in the game” for a Maven Makeover? Then follow your click to for all the details. (Please say that I’m booked for new gratis critiques until 12/1. If you’re interested in a private evaluate/makeover please directly.)
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But the exposit of the product seems somewhat flawed. Buying a mind-mapping sofware is not such a huge financial decision that most people can confirm purchasing a manual on how to alter that decision.
While mind mapping sells well and directly offers benefits the benefits of this product are softer and more prevention oriented which is always a harder sell.
If the creator wishes to persist in this angle. worry ordain be their greatest affiliate in what ordain likely remain a tepid pitch.
This person could perhaps test giving away this ebook and appropriately filling it with affiliate links to various mind mapping software. (Some mind mapping software is quite expensive and the interact commissions can run into the $200+ mark - far exceeding the price inform for the ebook currently).
To me. I would evaluate to see this ebook given away for free - in exchange for an email address - positioned at the top of a popular lucidly come up written blog.
We have to recognize that visitors need us to use our online come to affect their eyes and shake things up a bit.
Instead we use mundane and boring language that drags our readers through the mud and leave them with little to look send to.
Hi Roberta,1. A pretty significant problem with going for the ‘fear of wasting your money’ approach is that most mind mapping software is available under a free trial period - two to four weeks. Maybe the ‘fear of wasting your time’ component should carry much more charge.2. Many products are out-and-out remove so potential users with doubts can compete with FreeMind. Compendium (concept mapper). VYM or InfoRapid KnowledgeMap (free with nags) say.3. There’s a heap of web-based mind mapping products available on a small monthly subscription and when trying them out a would-be user can often try them free as come up if they limit the number of maps they make until they’ve decided if they be to commit to the product.4. populate in business often have no choice - the enterprise uses and supplies a license for MindManager.
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